Human Magic

Human Magic operates as a global employer branding agency, delivering creative and strategic services for companies aiming to attract, engage, and retain high-caliber talent. The firm focuses on building employer brands and executing recruitment marketing campaigns that resonate with potential employees on a human level, moving beyond traditional corporate messaging.

The agency serves a range of clients, including large organizations like financial giants seeking to reposition their brand to attract talent from different sectors, such as the fintech space. Its business model is project-based, collaborating with clients to develop and launch specific campaigns. This involves creating a distinct employer value proposition (EVP) and deploying it through targeted campaign streams tailored to different audiences.

Revenue is generated by providing these specialized agency services. The approach includes using bold visual elements, such as distinct typography, color palettes, and bespoke photography featuring actual employees, to build an authentic brand narrative for its clients. The agency has a physical presence with offices in key global markets including Liverpool, London, New York, Sydney, and Boston.

Keywords: employer branding, recruitment marketing, talent attraction, talent retention, creative agency, employer value proposition, brand strategy, corporate communications, human resources, talent acquisition