Human Inference

In the world of data, accuracy is everything. This is the story of Human Inference, a company that carved out a niche by ensuring customer data was clean, consistent, and correct. Founded in Arnhem, Netherlands, Human Inference developed software to help businesses manage the quality of their customer information. The core of their business was to be a leading provider of data quality management software. The company established itself as a key player in Europe, with a strong presence in the Benelux region, Germany, and the United Kingdom. Their focus was on helping organizations turn raw customer data into a meaningful asset, a crucial step for effective marketing and customer relationship management. This specialization made them an attractive target for larger companies looking to expand their data technology capabilities. A significant chapter in the Human Inference story was written in 2019 when it was acquired by the EDM Media Group. This wasn't just a minor event; it was the seventh major acquisition for EDM, part of a deliberate 'Buy & Build' strategy to become a leader in people-based marketing. The acquisition was a strategic move to integrate Human Inference's deep knowledge in data quality, transforming EDM from a data solutions provider to a more comprehensive data technology solutions company.