Huiji Food
Chinese producer of various branded snack foods.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
$4.4m | Series C | ||
| Total Funding | 000k | ||
Sichuan Huiji Food Co Ltd is a Chinese food manufacturer specializing in a variety of snack products. Founded in 2001 by Lu Jingang, the company is based in Chengdu, China. Huiji Food produces and markets a diverse portfolio of items including flavored sunflower seeds, peanuts, soybean snacks, rice crackers, and dried tofu under brand names like "Huiji" and "Haobashi".
The company operates as a national-level key leading enterprise in agricultural industrialization. In March 2020, Huiji Food sold a majority equity stake to Grass Green Group, the investment arm of New Hope Group, a major Chinese agricultural conglomerate. This strategic partnership was formed to leverage New Hope Group's expertise in supply chain management and channel expansion to foster further growth, with founder Lu Jingang continuing in his leadership role as Chairman. The company's products are distributed across 23 provinces in China and exported to nearly 20 countries and regions, including North America and Europe.
Keywords: snack food manufacturer, Chinese food products, flavored sunflower seeds, soybean snacks, dried tofu, agricultural industrialization, food processing, snack brands, Chengdu food company, Lu Jingang, New Hope Group, Grass Green Group, Haobashi