HubLogix

HubLogix, initially founded as eCommHub in 2009 by Kurt Heinrich, operated as a key player in the e-commerce logistics and automation sector before its acquisition. The Atlanta-based company developed a cloud-based platform designed to automate and streamline fulfillment processes for online retailers and brands.

The core of HubLogix's business was its software-as-a-service (SaaS) platform that integrated with various e-commerce storefronts and marketplaces. It provided a crucial link between a retailer's sales channels and their fulfillment points, which could include third-party logistics (3PL) providers, wholesale distributors, or their own warehouses. This enabled clients, primarily online retailers and branded manufacturers, to automate mission-critical operations such as inventory management, order routing, and shipment updates in real-time. The platform's capabilities included synchronizing inventory levels across multiple channels to prevent overselling, automatically routing orders to the most efficient fulfillment center, and managing backorders and returns.

Functioning on a subscription-based model, HubLogix offered different pricing tiers for its platform. The company secured significant financial backing, raising a total of $8.7 million over several funding rounds from investors including 500 Global, United Parcel Service (UPS), and Sigma Prime Ventures. This capital supported its growth and technological development. A notable milestone for the company was its own acquisition of OrderPigeon in February 2016, which likely enhanced its platform's capabilities. Ultimately, in May 2017, HubLogix was acquired by ChannelAdvisor, a provider of cloud-based e-commerce solutions, to bolster ChannelAdvisor's fulfillment and drop-ship offerings.

Keywords: inventory management, order automation, e-commerce logistics, fulfillment software, supply chain integration, dropshipping automation, multi-channel retail, SaaS, order routing, ChannelAdvisor acquisition