Hublished

Hublished, Inc. was a New York-based startup founded in June 2012 by a group of students from Rutgers University and New York University, including Ben Borodach, Nis Frome, and Yair Aviner. The concept for the company originated from Frome's experience in digital marketing, where he identified a fragmented market for business content like webinars and whitepapers. The founders, who were high school friends, aimed to create a centralized platform for professionals to discover and share expert business content.

The company's journey began as a class project at NYU, where it initially failed to win a competition but was encouraged to proceed by Professor Lawrence Lenihan of FirstMark Capital. Hublished secured $175,000 in seed funding, with a portion coming from Lenihan, and participated in the NYC SeedStart accelerator. The platform officially launched in private beta on July 30, 2013, functioning as an online channel for businesses to create landing pages for their webinars, independent of the webinar software used. For users, it was a discovery tool to find, register for, and curate professional content. The business model was still under development at the time of launch, with potential revenue streams to be generated from pay-per-click, providing robust analytics to businesses, or a freemium model. The service was intended to be free for professionals accessing the content.

Hublished's platform was designed to act as a 'virtual convention,' aggregating expert content and allowing brands to establish thought leadership while providing users with valuable information. It integrated with a user's webinar software and marketing CRM solutions to offer features like calendar invitations and video hosting. At its launch, the platform featured content from several initial brands, including the law firm Fish & Richardson and Rutgers University's Master of Business and Science program. Despite its promising start, Hublished is now considered a deadpooled company. The founders have since moved on to new ventures; for instance, Ben Borodach co-founded April, a FinTech company, Nis Frome co-founded Alpha, and Yair Aviner became a Tech Lead at AlphaOnDemand.

Keywords: webinar discovery, content marketing platform, business content aggregation, professional education, online event marketing, lead generation, thought leadership, digital marketing tools, webinar hosting, content curation, professional networking, e-learning hub, business webinars, expert content, whitepaper distribution, online seminars, B2B content, marketing automation, event technology, startup accelerator, venture capital, deadpooled, defunct startup