HRX
New brand and platform based on a life philosophy to keep pushing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
HRX, a prominent Indian active lifestyle and fitness brand, was established in 2013 by Bollywood actor Hrithik Roshan, Afsar Zaidi, Kamal Punwani, and Sid Shah. The brand was born from Roshan's personal philosophy of self-improvement and his journey of overcoming personal challenges, aiming to inspire individuals to become the best version of themselves. Afsar Zaidi, also the founder of talent management agency Exceed Entertainment, played a crucial role as co-founder and CEO, leveraging his extensive experience in celebrity and brand management to steer HRX's growth. His entrepreneurial background includes founding 'Carving Dreams' after starting his career at 'Globosport India Private Limited'.
The company operates primarily as an internet-first, direct-to-consumer brand, targeting fitness-conscious individuals aged 15 to 30 in India. HRX has strategically positioned itself as a value-for-money alternative to international sportswear giants by offering stylish and functional activewear at an affordable price point. The business model heavily relies on e-commerce, with a foundational partnership with Myntra, a major Indian fashion marketplace. This collaboration was pivotal, leading to Myntra acquiring a majority stake in HRX in 2016, which further fueled the brand's expansion by providing access to technology and consumer data analytics. Revenue is generated through the online sales of its wide range of products on platforms like Myntra and Flipkart.
HRX's product portfolio has expanded significantly beyond its initial offering of men's apparel. It now encompasses a comprehensive ecosystem of fitness-related products and services, including activewear for men and women, footwear, fitness equipment, accessories, eyewear, and wearables like the Mi Band HRX created with Xiaomi. The brand has also ventured into new categories through strategic partnerships, such as launching a line of healthy meals with EatFit, fragrances with Baccarose, and a travel accessories collection with Escape Plan. Beyond physical products, HRX offers digital content like workout videos and blogs to build a community centered around fitness and motivation.
Keywords: HRX, Hrithik Roshan, Afsar Zaidi, activewear, fitness brand, Indian sportswear, Myntra, e-commerce, lifestyle brand, athleisure, fitness apparel, celebrity brand, Exceed Entertainment, online retail, sports equipment, fitness accessories, digital fitness, wellness brand, direct-to-consumer, Indian fashion