House Of Wise
Helping women take control of their sleep, sex, stress, and wealth.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
$2.0m | - | ||
| Total Funding | 000k | ||
House of Wise operates as a direct-to-consumer wellness brand within the growing CBD market, specifically targeting women. Founded in 2020 by Amanda Goetz, the company was born from her personal experiences as a single mother of three navigating a demanding career, divorce, and the associated stress. Goetz, who previously served as VP of Marketing at The Knot, sought a better way to manage sleep, stress, and overall well-being after finding alcohol exacerbated her anxiety. This journey led her to create a line of high-quality, full-spectrum CBD products formulated to address specific needs: sleep, sex, and stress.
The company's product portfolio consists of originally formulated CBD drops and gummies, which are paired with other active ingredients to enhance their intended effects. All products are made from certified organic hemp and undergo third-party testing to ensure quality and consistency. House of Wise established its business model around a modern affiliate marketing program, inspired by the community-based selling of Tupperware parties pioneered by Brownie Wise. This approach was partly a strategic necessity due to the advertising restrictions faced by CBD brands on major digital platforms. The company empowers a network of brand ambassadors, or "Wise Women," to sell products and earn a commission, fostering a community while driving sales. This model avoids upfront costs or sales quotas for its affiliates.
In June 2021, House of Wise secured $2 million in a seed funding round led by Sugar Capital, with participation from several venture firms and notable angel investors. This capital was intended to fuel growth in product development, technology, and community building. By October 2022, House of Wise was acquired by an unnamed cannabis company in an equity deal, as the venture capital-funded growth path required more investment than was available. Amanda Goetz departed the company a year after the acquisition following disagreements over the brand's direction.
Keywords: CBD, women's wellness, direct-to-consumer, affiliate marketing, FemTech, personal products, e-commerce, Amanda Goetz, community commerce, wellness brand