House of Math

House of Math, founded in 2006 by Vibeke Gwendoline Fængsrud, operates as an educational technology firm with a clear mission to make mathematics accessible. The company's origins are deeply rooted in Fængsrud's personal academic journey. After failing math in high school, she methodically revisited foundational concepts from the fourth grade onwards, a process that not only led her to a master's degree in Mathematical Finance but also formed the pedagogical basis for the company. This experience of overcoming personal struggle is central to the firm's approach, challenging the notion that mathematical ability is an innate talent rather than a skill that can be developed.

Initially established to offer physical homework help and tutoring, House of Math transitioned into a fully digital EdTech platform in 2020. The business provides a comprehensive suite of digital learning tools for the K-12 curriculum, targeting students from primary school through higher education. Its core product is a gamified online platform that integrates a personalized AI tutor named MIND. This AI analyzes a student's knowledge to identify specific gaps and then generates a customized learning path to achieve mastery. The platform's features include the complete K-12 syllabus, interactive games, problem-solving exercises, and the ability for users to create 3D avatars, all designed to make learning engaging. To complement its digital offerings, the company provides a "Tutor-on-Demand" service, giving users access to over 140 tutors for remote or in-person sessions.

The company's revenue model is based on a paid subscription service, which was planned for launch in 2023. The business is venture capital-backed, having raised a total of $9.9 million. A significant Series A funding round in February 2023, which raised €4.1 million, was earmarked for global expansion, with a particular focus on entering the U.S. market to address declining math scores and anxiety. Fængsrud, also known as "The Math Woman," has authored 27 books covering the Norwegian math curriculum and is a key driver of the company's content and teaching methods. Having grown to over 2.4 million registered users, the Oslo-based company is positioning itself to be a significant player in the global mathematics education market.

Keywords: EdTech, math education, K-12 learning, gamification, personalized learning, AI tutor, online tutoring, mastery-based learning, mathematics platform, Vibeke Gwendoline Fængsrud, educational software, student assessment, knowledge gap analysis, adaptive learning, curriculum-aligned, homework help, Tutor-on-Demand, math anxiety, Series A funding, Norwegian startup, global expansion