House of Bilocca

House of Bilocca is a European online marketplace and community platform focused on premium fashion for curvy and plus-size women. It was co-founded by Stefanie Stroop and Robert Sangers, who identified a gap in the market for sophisticated, high-quality clothing in this segment. The company aims to provide a dedicated space where consumers can find contemporary, investment-worthy pieces from various brands that offer a good price-to-quality ratio, moving away from the lower-priced segment that has historically dominated the plus-size industry.

The business operates as a marketplace, bringing together a curated selection of brands that cater to plus-size and curvy figures. The platform is designed to be more than just a retail space; it also seeks to build a community and provide inspiration centered around the lifestyle and world of its target audience. To enhance the shopping experience, House of Bilocca utilizes technology to showcase clothing on different body shapes. For instance, its 'Denim Room' features products on both plus-size and curvy models, with plans to use artificial intelligence to expand this feature across other categories like underwear and footwear.

The company's strategy focuses on offering timeless, contemporary styles rather than high-fashion trends, encouraging investment in sustainable, quality items that can be worn for multiple seasons. Since its launch, the marketplace has reported positive consumer feedback, repeat purchases, and month-over-month growth of fifty percent. The business model generates revenue through the sale of these curated fashion items on its platform, with plans to expand its product categories and enter new markets.

Keywords: plus-size fashion, curvy fashion, premium apparel, online marketplace, women's contemporary clothing, body positivity, inclusive sizing, European fashion platform, direct-to-consumer, fashion e-commerce, investment clothing, sustainable fashion, size-inclusive brands, online retail, community platform, apparel marketplace, sophisticated womenswear, denim, footwear, underwear