Hot Star Selection House
SaaS platform for livestream e-commerce marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | CNY10.0m | Series A | |
| Total Funding | 000k | ||
Hot Star Selection House (热度星选), a brand under Redu E-commerce (热度电商), operates as a SaaS platform focused on influencer product selection and brand marketing for the live-streaming e-commerce sector. Founded in October 2020, the company connects influencers (KOLs), brands, and content e-commerce platforms like Douyin and Kuaishou. The founder and chairman, known as 'Hāndòu gē' (憨豆哥), is a serial internet entrepreneur, while the co-founder and CEO, Wen Tao (文韬), previously co-founded 'Guāguā video' (呱呱视频), which was sold to Enlight Media.
The company's business model revolves around providing distinct services for both influencers and brands. For mid-tier KOLs, it uses big data and standardized operating procedures to empower their product selection, offering access to trending products and free samples. For brands, Hot Star provides a comprehensive suite of services, including marketing management SaaS tools, short-video content seeding, influencer matrix distribution, and operational support for brand-owned live streams. Revenue is primarily generated by charging brands a service fee based on transaction volume, while the basic product selection tools are offered free to influencers. In 2022, the company strategically acquired 'Chao Pan Yun' (超盘云) and upgraded it to 'Redu Cloud' (热度云), a one-stop management tool for influencer distribution, enhancing efficiency in areas like CRM, multi-platform product databases, and performance calculation.
Since its inception, Hot Star has achieved significant milestones, securing multiple rounds of financing, including an A+ round of RMB 100 million in January 2022 and an A2 round of tens of millions of RMB in February 2023. The platform has served over 80,000 merchants and 150,000 influencers, managing a selection of over 100,000 SKUs. It has consistently ranked as a top service provider on Douyin's and Kuaishou's e-commerce platforms. The company's strategy focuses on the commercial operation of mid-tier influencers and plans future expansion into the TikTok market.
Keywords: livestream e-commerce, influencer marketing, SaaS platform, product selection, brand marketing, Douyin e-commerce, Kuaishou e-commerce, KOL services, supply chain management, data-driven marketing, short-video commerce, influencer distribution, commission-based sales, Redu Cloud, Wen Tao, Hāndòu gē, content commerce, social commerce, digital marketing, China e-commerce