Horticultural Asset Management
Landscaping services for residential and commercial property owners.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | $1.0m | Series B | |
| Total Funding | 000k | ||
Horticultural Asset Management, Inc. (HMI), established in 2003, operates as a specialized national provider of claims support services for the insurance industry, focusing on damages related to outdoor property. The company's core business revolves around assessing and managing losses involving trees, turf, landscapes, hardscapes, and even entire golf courses or farms following catastrophic events. Its clientele primarily consists of insurance carriers, adjusters, and commercial property owners and managers across North America and the Caribbean. HMI generates revenue by providing a comprehensive suite of services, including 24/7 emergency tree and debris removal, replacement cost valuations, and detailed inspections.
The company was co-founded by William Glynn and is headquartered in Cary, North Carolina. A significant milestone occurred in March 2008 when HMI secured a $3.2 million Series B financing round led by Rockbrook Advisors, an institutional investor specializing in insurance-related technologies. This funding was aimed at expanding its commercial activities. Another key development was the December 2020 merger with Marquee Consulting Group, a project management firm for golf courses and luxury resorts. This strategic move, driven by client demand, broadened HMI's offerings to include property renovation, restoration, and reconstruction services, complementing its existing disaster recovery and damage mitigation capabilities.
HMI's service portfolio is extensive and leverages a proprietary, patent-pending evaluation system and a vast database of horticultural data, developed with assistance from horticulturist Dr. Michael A. Dirr. The firm provides detailed `treeFacts® Reports`, which serve as a national standard for documenting a property's plant assets for insurance, legal, and real estate purposes. These reports offer objective health assessments, standardized replacement cost values, and maintenance recommendations. The company operates a national network of over 2,500 tree crews and 1,500 ISA-certified arborists to deliver its services, which include emergency response, consulting, and recovery and restoration support. This network is available for emergency removals in 43 states and for consulting services nationwide.
Keywords: horticultural asset management, insurance claims support, tree damage assessment, emergency tree removal, landscape loss valuation, outdoor property claims, disaster response services, arboricultural consulting, replacement cost data, treeFacts Reports, property restoration, green industry services, subrogation reports, large loss cleanup, risk management, commercial property insurance, ISA-certified arborists, landscape inspection, catastrophic event recovery, golf course damage assessment