HorseAnalytics

Animalytics GmbH, operating under the brand HorseAnalytics, is a Hamburg-based entity focused on the digital equine health management market. The brand's journey began between 2016 and 2019, initially as HorseAnalytics GmbH, which developed a training app to bring more objectivity to riding. In 2019, the assets of the original company were acquired by David Harder and subsequently integrated into the newly founded Animalytics GmbH in 2020. David Harder, who had been involved with the HorseAnalytics brand since 2017 in marketing and product development, now leads Animalytics as its founder and CEO. The company targets the B2C market, serving horse owners and enthusiasts.

The business operates on a freemium model, generating revenue through premium subscriptions to its mobile application. The HorseAnalytics app functions as a comprehensive management platform for horse health, training, and stable organization. The free basic version offers a digital whiteboard for daily tasks, a health record to log vital signs and symptoms, gait analysis, and management of contacts and medications, albeit with some limitations. The premium subscription unlocks advanced features, including the ability to manage multiple horse profiles, detailed historical data views for health and treatments, pasture management tools with fructan risk warnings, and access to over 200 training exercises. The app aims to provide a centralized digital solution for all aspects of horse care, from daily planning to long-term health monitoring. The platform is also being developed to integrate services from veterinarians, insurance companies, and feed manufacturers.

Initially, the product development utilized a lean approach, starting with a mobile phone-based emulator to collect movement data before building a dedicated neural network. This machine learning algorithm is a core component, enabling the analysis of a horse's activities, such as gaits, distance, and speed. The overarching goal is to improve the well-being of animals by providing owners with data-driven insights to detect health issues earlier and manage care more effectively. Keywords: horse health management, equine wellness, horse training app, digital stable management, gait analysis, animal health tech, pet tech, freemium app, horse care, pasture management, equine data analytics, animal wearable, veterinary services, horse insurance, David Harder, Animalytics GmbH, B2C, mobile application, horse activity tracking, equine nutrition