hopscout

Hopscout is a business-to-business SaaS platform specializing in livestream commerce, a venture developed by its parent company, And Luxe Inc. The company provides technology and consulting services for brands and retailers to integrate shoppable video and live streaming capabilities directly into their existing e-commerce infrastructures. This allows businesses to engage with customers in real-time, demonstrate products live, and facilitate purchases directly within the streaming session. The platform is designed for a range of clients, from individual brands to large corporations, aiming to enhance their digital retail strategies.

The development of Hopscout is a direct result of the extensive experience of And Luxe Inc., founded in 2009 by the husband-and-wife team, Mark Yuan and Zoe Zhang. Initially established as a buying office to connect Western brands with the Chinese retail market, the company quickly adapted to the evolving e-commerce landscape. Leveraging their deep backgrounds in the fashion industries of both the US and China, the founders transitioned their focus towards the emerging trend of live shopping. In 2016, And Luxe Inc. became a pioneer in the U.S. live stream shopping sector, conducting hundreds of successful events and gaining significant expertise. This success was recognized by the Alibaba Group, which named And Luxe the best live stream company in 2018 and 2019.

The founders' journey is integral to the company's direction. Mark Yuan, co-founder and CEO, has been an expert in live stream e-commerce since 2016, with a history of building bridges between international brands and new markets. Zoe Zhang, co-founder and Chief Buyer, utilized her background as a fashion designer and her significant following on Chinese social media to drive the creative and strategic shift into live streaming. Their combined experience has shaped Hopscout into a solution that addresses the practical needs of retailers looking to enter the live commerce space. In early 2020, the company launched a formal consulting service to advise brands and retailers on creating their own live stream capabilities, which has now evolved into the Hopscout technology platform.

Keywords: livestream commerce, B2B SaaS, shoppable video, live shopping platform, e-commerce technology, retail technology, And Luxe Inc, Mark Yuan, Zoe Zhang, social commerce, digital retail solutions, interactive commerce, video commerce, online shopping, customer engagement, brand technology, fashion tech, e-commerce consulting, live stream integration