Hopi

Hopi, a key player in Turkey's customer technologies sector, was established on April 24, 2015, as a loyalty program under BNR Teknoloji A.Ş., a Boyner Group company. Boyner Group, a major retailer in Turkey, identified the need for a holistic customer view across its various brands, which led to the creation of Hopi as a coalition loyalty program encompassing both Boyner and non-Boyner retail partners. The company operates in the retail loyalty and financial technology markets, serving a user base of over 18 million consumers and a wide network of partner brands across 30 different sectors.

The business model centers on a mobile application that functions as a smart shopping companion. Hopi provides users with personalized campaigns and offers, leveraging big data analytics to understand shopping habits and needs. Its primary revenue stream is derived from partnerships with merchants who benefit from increased customer traffic, engagement, and sales. The company also offers a "Click and Win" feature that directs users to partner websites, acting as a vital business partner for new user acquisition and revenue growth.

Hopi's core product is a mobile app featuring a rewards system called "Paracik" (coins). Users earn Paracik for purchases made through the app at partner merchants, which can then be redeemed for discounts on future transactions, often at multiplied values. 1 Paracik is equivalent to at least 1 Turkish Lira. The platform has evolved to include significant fintech solutions. The Hopipay Card, offered in partnership with Param, provides a digital wallet for easy and secure payments, along with cashback opportunities. A key feature is the "Ready-to-Spend Limit," a Buy Now, Pay Later (BNPL) solution powered by Kredim, allowing users to make purchases in installments without a credit card. This service uses AI algorithms to assign personalized limits to users. In April 2023, Hopi received a strategic investment from Param at a $100 million valuation, strengthening its position in the fintech space.

Keywords: mobile shopping, loyalty program, financial technology, fintech, customer rewards, digital wallet, Buy Now Pay Later, BNPL, e-commerce, retail technology, data analytics, personalized marketing, Paracik, Hopipay, coalition loyalty, customer engagement, mobile payments, shopping rewards app, Turkish market, Boyner Group