Hop In

Hop In Technologies Inc. operates as a transportation logistics software company, providing data-driven solutions to address commuting challenges for organizations and their employees. The Markham, Canada-based company was founded in 2018 by Erich Ko, Boyd Reid, and Erwin Komguem. The idea originated from the founders' personal frustrations with long and inefficient commutes in the Greater Toronto Area, realizing it was a widespread barrier to employment. Ko, with a background in law, business, and public relations, and his co-founders identified a gap in the market: while ample transportation capacity existed, there was no sophisticated logistics software to coordinate it for daily commuting.

The company's business model is B2B, serving corporate clients, organizations, and municipalities. Hop In does not own its own fleet of vehicles; instead, it operates as a SaaS marketplace. It partners with existing transportation providers, such as charter bus operators, van taxis, and rideshare companies like Uber, to execute the custom-designed routes. Revenue is generated based on the customized services required by the client, which can range from data analytics on employee commuting patterns to fully managed shuttle services. The company also offers cost-sharing models for its clients and their employees.

Hop In's core service involves using its proprietary software to analyze workforce data and design optimized shuttle routes. This helps companies expand their hiring radius to areas underserved by public transit, thereby accessing untapped talent pools, improving employee retention, and reducing absenteeism. For employees, the service offers a more reliable and less stressful commute, saving them time and money. The platform includes a suite of applications: a corporate dashboard for monitoring metrics, and mobile apps for both riders and drivers that feature live GPS tracking, scheduling, and a ticketing system. A significant milestone was their acceptance into the Techstars Alabama EnergyTech Accelerator in 2022 and the Canadian Technology Accelerator Smart Cities Program in 2021. The company has surpassed 450 daily rides and is working on projects like the Commuter Connect shuttle service with Northumberland County and Metrolinx.

Keywords: employee transportation, commuter solutions, logistics software, corporate shuttles, mobility services, B2B transportation, workforce mobility, transit solutions, commute optimization, last-mile transportation, shuttle management, rideshare logistics, talent accessibility, employee retention, sustainable commuting, transit technology, workforce analytics, smart mobility, microtransit, corporate transportation