hootfolio

Hootfolio is a Japanese company that provides a causal analysis AI solution named 'causal analysis' designed to help businesses make informed decisions by visualizing the relationships between causes and effects within their data. The company was established on January 1, 2025, as a carve-out from NEC Corporation's business innovation program, with support from BIRD INITIATIVE Inc., an organization that aids in new business creation for large corporations.

Headquartered in Tokyo, Japan, Hootfolio operates in the B2B consulting services and artificial intelligence sectors. Its core technology analyzes causal relationships among multiple variables and supports a wide variety of data types. Since its inception as a business within NEC in 2020, the technology has been applied in fields like marketing and human resources to understand human psychology and develop effective strategies. Following the carve-out, Hootfolio aims to accelerate its business growth and expand its applications to areas such as product development, customer relationship enhancement, corporate management, and public policy.

The company's business model is centered on providing its AI solution to businesses seeking data-driven insights. Hootfolio has secured investments from firms including Nippon Venture Capital, Quantum Leap Ventures (Japan), Sawada Investment, and United. The company is focused on enhancing its products and technology through these external funds and partnerships, with a long-term goal of an IPO by 2030 and future expansion into the United States.

Keywords: causal analysis, artificial intelligence, business consulting, data-driven decision-making, B2B software, NEC carve-out, data analysis, business intelligence, machine learning, marketing analytics, HR analytics, risk management, product development, public policy analysis, corporate management