Hoop

Hoop is a direct-to-consumer brand specializing in natural wellness products. The company offers a range of items designed for pain relief, muscle recovery, and sleep support. Their product line includes cryotherapy cooling sprays and gels, topical magnesium lotions, and lavender sleep mists, all formulated with natural ingredients.

Hoop's business model is centered around e-commerce, selling its products directly to customers through its website, hoophello.com. This approach allows the company to control the customer experience and build a direct relationship with its user base. The primary market for Hoop's products consists of individuals seeking natural and effective solutions for common ailments such as muscle soreness, post-workout fatigue, and sleep disturbances. The company targets a health-conscious demographic that values natural ingredients and product transparency.

Hoop is owned by Hedso Health and Wellness Private Limited, an Indian company. The brand emphasizes modernizing relief and recovery to encourage a more active lifestyle. By offering products that are easy to use and effective, Hoop aims to make wellness accessible to a broader audience.

Keywords: wellness products, pain relief, sleep support, muscle recovery, cryotherapy, aromatherapy, natural ingredients, e-commerce, direct-to-consumer, health and wellness