Hongcan Wang
Restaurant, coffee shop, and catering company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$1.6m | Series A | ||
| Total Funding | 000k | ||
Established in 2007 by founder Chen Hongbo, Hongcan (canyin88.com), legally known as Guangdong Hongcan Technology Co., Ltd., operates as a comprehensive service platform for the Chinese catering industry. The founder's trajectory, rooted in years of direct food service experience combined with over a decade in media, shaped the firm’s strategic direction. This background provided a distinct understanding of the market's pain points, leading to a mission focused on empowering the industry's entire value chain.
The company's business model is structured around three core pillars: content, data, and events. Its primary media arm, Hongcan.com, serves as a key source of industry news, analysis, and dynamic trends for an audience that has grown to over ten million. This digital platform targets a specific client base, including restaurant entrepreneurs, investors, and both upstream and downstream suppliers, providing them with critical information for decision-making.
A significant component of the business is the Hongcan Industrial Research Institute, launched in 2018. This division functions as the firm's data and analytics engine, publishing in-depth industry research reports and offering bespoke consulting. Its proprietary tool, Hongcan Big Data, provides detailed analytics on brand performance, market trends, and consumer behavior, serving as a key resource for strategic planning and competitive analysis.
The third pillar consists of high-profile industry events designed to foster networking and knowledge exchange. Hongcan organizes the annual China Catering Brand Festival and the China Catering Industry Festival, which have become premier gatherings for the sector. These events feature summits, forums, and the HCC Catering Expo, connecting businesses with suppliers and showcasing new opportunities. The firm also confers the prestigious "Red Eagle Award" during these festivals, recognizing excellence and leadership within the Chinese restaurant industry.
Keywords: restaurant industry services, catering data analysis, food service media, Chen Hongbo, Hongcan, canyin88, China catering, restaurant business intelligence, foodservice events, catering industry reports, restaurant market research, food and beverage consulting, supply chain data, restaurant brand festival, HCC Catering Expo, Hongcan Big Data, Red Eagle Award, restaurant investment, food service trends, China restaurant market