Honestly Now

Honestly Now was launched in 2009 by founder and CEO Tereza Nemessanyi as a web and mobile social media platform. The company was established to provide a structured question-and-answer service where users could seek advice to inform their decisions, initially allowing questions to be kept private before evolving into a more public-facing platform. The target demographic was the 30-to-50-year-old audience. The business model centered on creating a space for thoughtful exchange, moving beyond simple social updates to facilitate substantive help from a user's trusted network and subject-matter experts.

The founder's journey is deeply intertwined with the company's creation. Tereza Nemessanyi, a Wharton MBA graduate with a significant career in strategy and technology at firms like PwC and IBM, embarked on this entrepreneurial path after a career hiatus. Her ambition was to re-engage with the professional world by entering the internet technology sector, an area where her previous network was not established. This personal drive to build new connections and leverage social media for professional reinvention was foundational to the ethos of Honestly Now. Her efforts and the platform's premise gained recognition, leading to Nemessanyi being named one of Forbes' "Ten Female Entrepreneurs to Watch" in 2011 and successfully securing investment for the venture.

The service was designed to help people make more brilliant decisions by tapping into the collective wisdom of their connections. While the startup generated initial buzz and funding, it appears to have ceased its original operations. The domain is no longer associated with the Q&A platform. Following her time at Honestly Now, Nemessanyi has taken on senior executive roles at major technology corporations, including Microsoft.

Keywords: Tereza Nemessanyi, Q&A platform, social decision making, expert advice, online community, social media platform, peer advice, knowledge sharing, funded startup, female founder, Wharton entrepreneur, professional networking, private questions, public answers, digital advice