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Shanghai Yishijia Network Technology Co., Ltd. operates as a strategic digital extension of the established Shanghai Jianpeilong Enterprise Group, a significant player in the building materials sector.

The company was founded on May 28, 2007, by Zheng Liangxian, the chairman of the Jianpeilong Group. Hailing from a traditional business background focused on supplying building materials for major projects in Shanghai, Zheng Liangxian launched the company to transition his established offline retail empire into the digital realm. This venture represented a calculated pivot from a successful, conventional business model to an integrated e-commerce strategy, aiming to capture the growing online consumer market.

The core of the business is the e-commerce platform known as "为为网" (wèiwèiwǎng), which was previously named International Home Furnishing Network. The platform functions on an O2M (Offline-to-Mobile) business model, which synergizes the physical Jianpeilong building material stores with the online shopping mall and a dedicated mobile application. This integrated approach supports B2C, B2B, and O2O transactions, creating a multi-channel sales ecosystem. The business generates revenue through sales of a wide array of products, which extends beyond home furnishings to include electronics, daily necessities, and even food products. A key milestone was securing an investment from Jiangsu Panshi Equity Investment Fund Management Co., Ltd. in early 2016, which was intended to fund national expansion and deepen its operational footprint.

Keywords: e-commerce, O2M, building materials, home furnishing, online retail, integrated commerce, digital transformation, B2B, B2C, Shanghai