HomePuff

HomePuff is an internet-first brand specializing in a wide range of kitchenware accessories. Founded in 2014 by Dinesh Vardhan, the Mumbai-based company aims to provide alternatives to plastic products, focusing on materials that promote a healthier lifestyle. The product line includes kitchen tools, vegetable choppers, lunch boxes, kitchen jars, drinkware, and electric kettles, which are designed to keep home-cooked meals and beverages fresh for extended periods.

The company operates primarily through online channels, selling its products on major e-commerce platforms like Amazon and Flipkart, as well as its own website. In addition to direct-to-consumer sales, HomePuff also caters to corporate gifting. On February 28, 2022, e-commerce roll-up company UpScalio acquired a majority stake in HomePuff for an undisclosed amount as part of a seed funding round. This acquisition is part of UpScalio's strategy to scale the brand, with plans to expand its geographical footprint, ramp up new product development, and explore business-to-business (B2B) sales channels.

Keywords: kitchenware, online retail, home goods, kitchen accessories, lunch boxes, drinkware, e-commerce, kitchen tools, corporate gifting, sustainable products, food storage, cast iron cookware, electric kettles, vegetable choppers, kitchen jars, UpScalio, internet-first brand, consumer goods, kitchen appliances, home essentials