Home Outside, Inc.
Online landscape design services and mobile applications.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Home Outside, Inc. provides online landscape design services and a suite of mobile applications aimed at homeowners and DIY enthusiasts. The company was founded by Julie Moir Messervy, a landscape designer and author, who sought to make professional landscape design more accessible. Messervy, who has worked on high-profile projects like the Toronto Music Garden with Yo-Yo Ma and authored the book "Home Outside: Creating the Landscape You Love," pioneered one of the first online, remote landscape design services through the Home Outside Design Studio.
The company's core offerings include two primary streams: professional design services and a DIY mobile app. The design services connect homeowners with landscape designers for consultations, coaching, or full-scale design plans, which are delivered digitally. This service operates by having clients complete detailed questionnaires, submit photos, and then conference with a designer via screen sharing to develop and finalize a landscape plan. The business model for this segment is fee-for-service, with costs for design packages ranging from several hundred to several thousand dollars depending on the project's scope.
For the DIY market, Home Outside developed a mobile app, the "3D Landscape & Garden Designer," available for iOS and Android. The app utilizes augmented reality (AR) to help users visualize professionally designed gardens and plants on their own property. It features a tap-and-drag interface with over 800 elements, allowing users to create custom layouts, see what plants will look like at maturity, and generate plant lists. The app also facilitates the ordering of plants for direct delivery. While the app itself has a nominal cost, it serves as a tool to engage users and potentially upsell them to professional design services or plant purchases.
Keywords: landscape design, garden design, mobile app, augmented reality, DIY home improvement, online design service, residential landscaping, sustainable design, property planning, planting plans, 3D design, landscape architecture, curb appeal, garden planning, outdoor living, virtual design, horticulture, yard design, garden visualization, plant delivery service