Sostandard

The Social Standard is a full-service influencer marketing agency that connects brands with high-profile social media talent. The company's business model focuses on creating and executing comprehensive influencer campaigns from creative concept to completion. They serve a wide range of clients, including major brands like Adobe, L'Oreal, Motorola, and FiatChrysler, positioning them as leaders in influencer marketing. The agency operates across multiple social media platforms, including TikTok, Instagram, and YouTube.

The Social Standard's core service involves matchmaking brands with the right influencers to generate authentic and engaging content. They handle all aspects of the partnership, ensuring the deals are mutually beneficial to build long-lasting relationships. The firm prides itself on understanding the nuances of different platforms and technologies to deliver results. The company was founded by Jess Phillips, who also hosts The Social Standard Podcast, which explores insights from influencers and business leaders. The company is privately held and venture capital-backed.

Keywords: influencer marketing, social media agency, brand partnerships, content creation, digital marketing, talent management, social media campaigns, TikTok marketing, Instagram marketing, YouTube marketing, brand storytelling, creator economy, social media talent, full-service agency, campaign execution, brand activation, social media strategy, client case studies, digital advertising, content marketing