Homa2U

Founded in 2017 by Pennie Lim, Homa2U is a Malaysian-based online marketplace that specializes in the sale of overstock building materials and home finishing products. The founder's personal experience with the high costs and material wastage during her own home renovation served as the catalyst for the business. Recognizing a gap in the market, Lim established Homa2U to address the inefficiencies within the construction and renovation industry.

The company operates on a business-to-business-to-consumer (B2B2C) model, creating a circular economy. It sources surplus and aged inventory directly from construction projects, manufacturers, and retailers. This material, which might otherwise be discarded, is then offered to consumers and smaller contractors at significantly reduced prices. This approach not only provides cost savings for buyers but also presents a sustainable solution for sellers to clear excess stock, thereby reducing landfill waste.

Homa2U's platform functions as a centralized hub for these discounted products, ranging from tiles and flooring to sanitary ware and paint. The business generates revenue by taking a commission on the products sold through its marketplace. By digitizing the process of liquidating overstock, the company provides an efficient and environmentally conscious alternative to traditional disposal methods.

Keywords: overstock materials, building supplies, circular economy, home finishing, sustainable construction, marketplace, renovation, B2B2C, construction waste, discounted materials