hOM

hOM operates as a technology-enabled amenity management provider, focusing on fostering community and wellness within residential and commercial properties. Founded in 2013 by Ryan Freed, Francesca Loftus (now Federico), and Corey Loftus, the company was established in New York City. The inspiration for hOM stemmed from co-founder Ryan Freed's personal experience with his mother's cancer diagnosis, which highlighted the profound benefits of a healthy lifestyle and wellness practices.

The company's core business involves partnering with landlords and property managers of multi-family and commercial buildings to deliver a suite of on-site wellness and lifestyle services. This includes organizing fitness classes like yoga, meditation sessions, and other community-building events directly within the properties. The business model is designed to serve property owners by enhancing tenant satisfaction and creating a more marketable and engaging living or working environment. By leveraging technology, hOM can crowdsource event demand from tenants, tailoring its offerings to meet specific community preferences. Its client roster has included prominent real estate companies such as Rose, Stonehenge, Bozzuto, and AvalonBay.

hOM's service offerings encompass yoga and wellness training, meditation classes, and even Thai bodywork, all intended to help landlords cultivate a strong sense of community for their tenants. A distinct aspect of the company's philosophy is its commitment to its instructors, offering full-time career opportunities with benefits—a departure from the typical freelance model in the fitness industry. The firm also has a philanthropic component; for every class taught, it donates a class to individuals on their cancer journey through partnerships with organizations like Gilda's Club and Mount Sinai Hospitals. On May 26, 2021, hOM was acquired by Alfred Club, marking a significant milestone in its journey.

Keywords: amenity management, wellness programming, residential amenities, commercial property services, tenant engagement, community building, on-site fitness, corporate wellness, proptech, property management solutions, tenant experience, lifestyle events, real estate amenities, hOM, Ryan Freed, Francesca Federico, Alfred Club, multifamily amenities, building community, tenant retention, wellness services