HogangNono

HogangNono operates as a comprehensive real estate information platform in South Korea, with a primary focus on the apartment market. The company was acquired by proptech giant ZigBang, functioning as its subsidiary to provide detailed real estate data to a wide range of users, including homebuyers, renters, and real estate agents. The platform's revenue model shifted from a listing fee structure to a monthly subscription service for real estate agencies, allowing them to post an unlimited number of property ads. This subscription, known as the 'Apartment Basic' service, also includes simultaneous advertising on the parent company's platform, ZigBang.com, creating a wider reach for listings.

HogangNono provides a mobile application that serves as a one-stop shop for apartment-related information. Users can access real-time actual transaction prices, market valuations, and for-sale and rental listings posted directly by individuals. The platform features extensive search filters, allowing users to find properties based on criteria such as size, price, number of units, age of the building, and even parking availability. A key feature is the presentation of hourly-updated pricing information through informative graphs. Beyond property listings, the platform offers a wealth of data including information on school districts, daycare centers, commercial area amenities, reconstruction and auction statuses, and even a 3D sunlight feature to check the amount of sunlight an apartment receives at different times of the day and year.

The service is designed to connect landlords, buyers, tenants, and local real estate agents, streamlining the transaction process. Property listings from individuals are automatically shared with up to 20 local real estate agencies to expedite sales. For real estate professionals, HogangNono and ZigBang jointly developed 'ApartmentPro,' a banner advertising product that displays the profiles of certified realtors specializing in specific apartment complexes. This feature aims to improve the brokerage service experience for the platform's combined user base. The platform also provides real-time rankings of the most popular apartment complexes and areas, helping users stay informed about market trends. Keywords: HogangNono, real estate platform, South Korea property, apartment prices, proptech, ZigBang, real estate data, property listing, real estate subscription, housing market, apartment search, property valuation, real estate app, housing data, property technology, Korean real estate, apartment investment, real estate analytics, housing transactions, ApartmentPro, real estate agents, property advertising, apartment complexes