Hoffmann SE

In 1919, Josef Hoffmann started a small sales agency in Munich, Germany, focused on technical articles and welding equipment. This was the humble beginning of what would become a European market leader in quality tools. The real shift began when his son, Franz Hoffmann, joined the business in 1932. By 1936, Franz started to combine the offerings of various manufacturers into a single, comprehensive catalog, a move that laid the foundation for the company's system-selling approach. This catalog became a cornerstone of their business model, simplifying procurement for their customers. A significant chapter in the company's history unfolded in 2022 when the Swiss SFS Group acquired a majority stake in Hoffmann SE. This wasn't a distress sale, but a strategic move by the Hoffmann family to ensure long-term continuity and accelerate global growth. The partnership combined Hoffmann's tooling expertise with SFS's competence in fastening systems and precision components. Today, Hoffmann SE, as part of the SFS Group, continues to operate under its established brand. The company that started as a local sales agency now serves over 100,000 customers with a massive portfolio of tools and workshop equipment, demonstrating a century-long journey of steady growth and strategic evolution.