HJ
Youth-focused media, marketing, and talent management services.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Series A | ||
| Total Funding | 000k | ||
HJ Co., Ltd. is a Japanese company founded on February 22, 2006, by Hayato Ikeda, who currently serves as the Representative Director and President. The company has established itself as a key player in creating and capitalizing on youth culture, primarily targeting the teen, Z, and Alpha generations in Japan. HJ operates a multi-faceted business model centered around media, talent production, advertising, and events, all interconnected to generate new cultural movements from its base in Shibuya, Tokyo.
The company's core operations include a media division that manages and has revived several iconic Japanese fashion and culture magazines, such as "egg," "nuts," "小悪魔ageha," "I LOVE mama," and launched "KOGYARU". Complementing its media arm is a production and talent management business that discovers, nurtures, and promotes models and influencers, leveraging their reach for brand promotions and content creation. The advertising agency division offers services from market research and product planning to social media marketing, specializing in creating viral trends on platforms like TikTok. Furthermore, HJ organizes large-scale events like the "TGC teen" fashion festival and the "女子高生ミスコン" (High School Girl Miss Contest), which serve as platforms for their talent and as significant marketing opportunities.
HJ's business model is built on the synergy between its various divisions. It identifies emerging trends and talent through its media and events, develops this talent through its production arm, and monetizes this influence through its advertising and marketing services for clients. The company also runs a store business, primarily focused on restaurants and bars in areas like Shibuya and Roppongi, to create physical community hubs. Significant milestones in the company's history include securing investments from major entertainment corporations Avex Inc. in 2017 and CyberAgent Inc. in 2018, which has helped fuse its real-world event capabilities with digital content strategies.
Keywords: youth marketing, talent management, media production, advertising agency, event planning, Japanese pop culture, influencer marketing, social media marketing, content creation, fashion magazines, TGC teen, Shibuya culture, Z generation, digital media, brand promotion, model agency, content marketing, live streaming, talent discovery, product planning