Hirexp

Amara.ai, formerly known as HireXP, operates as a developer of an artificial intelligence-powered employee engagement platform headquartered in Gurugram, India. Founded in November 2016 by Vikas Kakkar, the company initially focused on recruitment automation with a product called HireXP. Amara was a voice-based feature within HireXP designed to keep candidates engaged during the hiring process. Recognizing its potential, Amara was developed into a standalone product and officially launched in India on August 1, 2019, to address broader employee engagement and retention challenges.

The firm operates on a Software-as-a-Service (SaaS) business model, billing clients on a per-user, per-month, or per-year basis, with potential one-time setup and integration costs. Amara.ai serves a diverse range of industries, including finance, technology, healthcare, and manufacturing, with a client roster that includes notable names like Paytm, BharatPe, Honda Malaysia, Philips, and Moglix. The company's platform is designed to be scalable for organizations of various sizes, from startups to large enterprises.

Amara.ai's core offering is an AI-powered chatbot that interacts with employees at critical points throughout their lifecycle within a company. This conversational bot gathers real-time, anonymous, or direct feedback, performs sentiment analysis, and monitors employee well-being to identify disengagement and attrition risks. The platform provides HR teams with predictive insights and analytics to proactively address issues and improve workplace culture. Key features include AI-driven surveys, workforce analytics, and customizable engagement tools that can be integrated with internal systems like WhatsApp and Slack. By automating processes such as feedback collection and engagement monitoring, the platform enables HR departments to manage large workforces efficiently. The company has expanded its services to include AI-driven screening and onboarding (AMARA PrimeScan), workforce analytics for performance tracking (AMARA CoverSight), and a personalized learning and development tool (AMARA TrainUp).

Keywords: employee engagement, HR technology, AI chatbot, sentiment analysis, workforce analytics, employee retention, SaaS, recruitment automation, employee feedback, attrition risk, people analytics, workplace culture, conversational AI, continuous engagement, HR automation, employee lifecycle management, predictive retention, HR analytics, employee well-being, talent management