Hidden Pictures Agent Q

Newmatic Co., Ltd. is an extended reality (XR) game studio based in Seongnam, South Korea, founded in 2019 by CEO Oh Sung. The company specializes in creating interactive digital content using the Unreal Game Engine, with a portfolio that includes XR games, films, and media art. The team is composed of artists and developers with experience in global animation, VR, and game development. Newmatic has received investments from the Tech Incubator Program for Startup and Laguna Investment.

The company's flagship product is "Hidden Pictures: Agent Q," a mixed-reality puzzle adventure game launched exclusively for Meta Quest on February 27, 2025. In the game, players take on the role of Agent Q, an elite agent tasked with stopping a band of space pirates called the Tumai from stealing valuable Galaxy Orbs from a peaceful civilization known as the Muddles. The gameplay was inspired by classics like "Where's Waldo" and the movie "Men in Black," combining hidden object searches within 3D diorama-style worlds with timed puzzles and rhythm-based challenges. The game features over 80 stages across various themes like Museum, Western, Megacity, and Halloween. Newmatic generates revenue through the sale of its games on platforms like the Meta Quest Store. A free major DLC was released in July 2025, adding 20 new maps and three new puzzle types.

Before Agent Q, Newmatic developed other XR content, including the tourism-focused "Ellie's Travel Diary" and the 3D puzzle game "Poly Star VR," which was released on Chinese VR platforms like PICO and iQIYI. Other announced projects include "The Strange City," the VR escape room game "The Care," and a meditation media art piece called "In Dreams."

Keywords: mixed reality, virtual reality, XR game studio, puzzle adventure, hidden object game, Meta Quest, Newmatic, Agent Q, mobile gaming, Unreal Engine, interactive content, diorama worlds, family-friendly games, space pirates, game development, South Korea, Oh Sung, B.A.R.D., Tumai, Muddles, Poly Star VR, Ellie's Travel Diary