HFocus

HFocus is a Brazilian company specializing in monitoring patient experience and satisfaction within the healthcare sector. Founded by José Luiz, the company established itself as a dedicated platform for patient experience analytics in Brazil, serving over 1,500 healthcare units across the country. The platform assists healthcare institutions in structuring and applying surveys, collecting data, and interpreting the results to drive process improvements.

HFocus provides its clients with analytics, metric management, and data science intelligence to bring the patient's voice to the forefront of decision-making. A key feature of their service is providing a healthcare benchmark, allowing institutions to compare their performance against market indicators while maintaining client confidentiality. Their client portfolio includes major Brazilian healthcare institutions such as Rede D'or São Luiz, Albert Einstein Hospital, and Sírio Libanês Hospital.

In January 2022, HFocus was acquired by Track.co, a customer experience management platform, as part of Track.co's strategy to consolidate its presence in the Customer Experience segment in Latin America. The acquisition gave the combined entity a market share of over 70% in the patient experience sector in Brazil. Following the acquisition, HFocus's CEO, José Choucaira, who has a background in finance with firms like BTG, Santander, and UBS, became the CFO of Track.co, and Cristina Berlanga became the Director of Products.

Keywords: patient experience, healthcare analytics, patient satisfaction, healthcare surveys, PX management, healthcare data analytics, patient feedback, Brazilian healthtech, customer experience, journey mapping, healthcare benchmarks, patient voice, process improvement, data science in health, metric management