hey freya
Plant-based supplements and at-home tests for women's wellness.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | $500k | Seed | |
| Total Funding | 000k | ||
Hey Freya is a direct-to-consumer women's wellness company providing an end-to-end solution for women's health concerns. The company, founded in 2022 by CEO Helkin Berg, CFO/COO Cecilia Tse, and Chief Medical Officer Dr. Thara Vayali, operates on a mission to offer accessible, evidence-backed health solutions. The founders, with diverse backgrounds in technology, finance, M&A, and naturopathic medicine, were united by shared experiences of medical dismissal and burnout, which inspired the company's creation.
The business model combines at-home lab testing with the sale of personalized, doctor-formulated wellness products. Its product line is entirely plant-based and includes multivitamins for stress and anxiety, adaptogenic supplements, and melatonin-free sleep aids. Key products include 'THRIVE', a daily multivitamin for stress support; 'REST', a sleep support supplement; 'NOURISH', a multivitamin with omega-3; 'CALM', an anti-anxiety supplement; and 'QUENCH', an electrolyte hydration mix. The company also offers the 'Measure Stress Test,' an at-home saliva test to analyze cortisol levels and adrenal function, providing a comprehensive report with lifestyle and wellness recommendations.
The company targets women experiencing stress, burnout, and other health issues who are often dismissed by traditional medical systems. Revenue is generated through the online sale of its supplements and testing kits. Since its beta launch in February 2023, Hey Freya has secured $760K in funding over multiple rounds, including a notable $500K angel round in late 2023. This capital is being used to initiate clinical trials, expand the product line, and support a machine learning research partnership with Northeastern University focused on the stress hormone cortisol and its impact on women's health.
Keywords: women's wellness, femtech, plant-based supplements, naturopathic care, at-home lab testing, stress support, adaptogens, cortisol testing, direct-to-consumer, health supplements, burnout, sleep support, hormone balance, anxiety relief, hydration, multivitamins, personalized wellness, evidence-based, physician-formulated, adrenal function