Hexis

Hexis, founded in March 2018 by Dr. David Dunne and Dr. Samuel Impey, operates in the sports technology and personalized nutrition market. The founders leveraged their extensive backgrounds in elite sport and PhD research to address the complexities of athlete fueling. Dr. Impey's doctoral research, in particular, focused on the nutritional modulation of skeletal muscle adaptations to training, forming a scientific cornerstone for the company's core technology. The company was originally based in London but moved its headquarters to Dublin, Ireland, in conjunction with an investment from Enterprise Ireland.

Hexis provides a personalized nutrition platform for athletes, sports organizations, and coaches. Its business model is centered on a subscription-based mobile application that delivers AI-driven fueling plans. The platform serves a range of clients, from individual athletes to elite sports teams, including Olympic and World champions, professional cycling teams like INEOS Grenadiers, and Premier League football clubs. Revenue is generated through these subscriptions, with a model designed to be scalable for both individual users and large organizations.

The core of the Hexis product is its proprietary Carb Coding™ system. This system translates the science of carbohydrate periodization into actionable, personalized meal and snack recommendations. It analyzes variables such as a user's biometrics, lifestyle, goals, and training data—integrated from wearables and platforms like TrainingPeaks—to calculate and predict an athlete's specific energy and carbohydrate needs in real-time. The app provides visual cues and allows users to log meals via voice, AI camera recognition, or a database of over a million foods. This technology aims to automate and simplify complex nutrition planning, saving time for practitioners and empowering athletes to optimize performance, recovery, and body composition.

Keywords: personalized nutrition, sports technology, athlete fueling, performance nutrition, Carb Coding, nutrition planning, AI nutrition, mobile fitness app, sports science, carbohydrate periodization, elite athletes, coaching platform, INEOS Grenadiers, Dr. David Dunne, Dr. Samuel Impey, sports nutrition, athletic performance, meal planning, diet personalization, wearable integration