Hexagram

Hexagram operates in the digital advertising technology sector, providing advanced solutions for digital publishers to optimize their revenue streams and gain better control over their audience data. The company serves digital publishers who are looking to regain control over their ad revenue and audience insights, which have been traditionally dominated by larger platform giants. Hexagram's business model revolves around offering tools and technologies such as header bidding, which allows publishers to maximize their ad revenue by identifying the highest bids for available impressions in real-time. This approach helps publishers achieve a fair share of the advertising revenue while maintaining independence from larger ad tech companies. Hexagram makes money through a combination of subscription fees for its software solutions and a percentage of the ad revenue generated through its platform. The company operates in a competitive market where digital publishers are increasingly seeking innovative solutions to enhance their revenue and data control.

Keywords: ad tech, digital publishers, revenue optimization, audience insights, header bidding, ad revenue, real-time bidding, subscription model, data control, advertising technology.