Heureka Group

Heureka Group operates as a prominent e-commerce entity and price comparison platform across Central and Eastern Europe. The group's origins trace back to Heureka.cz, which was established in the Czech Republic in 2007 by Tomáš Braverman. This foundational platform allowed consumers to compare prices and products from various online retailers, quickly becoming a key player in the Czech e-commerce landscape. A significant milestone in the company's trajectory was its acquisition by the global internet and entertainment group, Naspers, in 2013. Subsequently, in a strategic move in 2016, Rockaway Capital acquired Heureka.cz, laying the groundwork for the formation of the Heureka Group.

The group has since expanded its footprint and now encompasses a portfolio of leading comparison shopping websites in nine countries, including Árukereső.hu in Hungary, Compari.ro in Romania, and Pazaruvaj.com in Bulgaria. This network collectively serves approximately 23 million monthly users, providing them with access to over 55,000 online stores. Heureka's business model is centered on connecting these consumers with e-shops, simplifying the purchasing process from product discovery to delivery. The platform generates revenue primarily through a cost-per-click (CPC) model, where retailers pay for traffic directed to their websites from the Heureka platform. It also offers advertising opportunities and a 'Verified by Customers' service, which provides stores with valuable feedback and a trust seal.

For consumers, the service offers a comprehensive tool to find products, compare their prices and features, and read user reviews, ensuring a more informed and transparent shopping experience. For its client base of online retailers, Heureka Group functions as a powerful marketing and sales channel, delivering qualified customers who are actively looking to make a purchase. The platform's extensive reach and established brand trust across the CEE region present a significant value proposition for e-shops aiming to increase their visibility and sales. The group's strategic focus remains on strengthening its market position and enhancing the online shopping journey for millions of users in the region.

Keywords: price comparison, e-commerce platform, CEE market, online retail, shopping aggregator, consumer reviews, cost-per-click, digital marketing, online marketplace, lead generation