Hesapkurdu

Hesapkurdu operates as a prominent financial marketplace in Turkey, providing consumers with a platform to compare and apply for a range of financial products. Founded in 2010 by Onur Tekinturhan and Oray Durmazoğlu, the company emerged to bring transparency and convenience to the Turkish financial services sector. The founders leveraged their respective backgrounds in finance and technology to build a solution that simplifies the complex process of securing loans and insurance. The platform aggregates offerings from a wide network of partner banks and insurance companies, allowing users to find suitable options for their needs.

Hesapkurdu's business model is centered on lead generation and brokerage. The company earns commissions from its financial partners for each customer who successfully acquires a product through its platform. This performance-based revenue stream aligns the company's interests with both consumers, who seek the best rates, and financial institutions, which gain qualified customers. The primary clients are individual consumers in Turkey looking for financial products such as mortgages, personal loans, vehicle loans, and various types of insurance, including mandatory traffic, health, and property insurance. The service is offered free of charge to users, who can compare interest rates, monthly payments, and other key terms from different providers in a single interface.

The core service is a comparison engine that presents complex financial information in an easily understandable format. For instance, when a user seeks a loan, Hesapkurdu displays offers from multiple banks, detailing critical data points to facilitate an informed decision. After selecting a product, users can often complete the application process directly through the platform or are guided on the subsequent steps. A significant milestone for the company was securing investments from major international players in the comparison platform industry, including Italy's Gruppo MutuiOnline, the UK's BHL Group, and the Dutch NN Group, which has validated its market position and growth strategy.

Keywords: financial marketplace, loan comparison, insurance aggregation, fintech, consumer finance, lead generation, mortgage brokerage, personal loans, Turkish market, financial services