Hervé
Herve edible macarons are available for delivery and in select dispensaries in California.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $8.0m Valuation: $8.0m | Acquisition | |
| Total Funding | 000k | ||
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Hervé, a Toronto-based company, has carved out a distinct segment in the cannabis market by focusing on luxury, French-inspired edibles. The company was co-founded by Sébastien Centner and Frédéric Naggar, both of whom have backgrounds in the culinary and events industries with ventures like Eatertainment and Delysees. This experience is evident in their approach to creating high-end, cannabis-infused products.
Launched in February 2020, Hervé began its journey in Nevada, a market chosen for its diverse, international clientele, which provided an ideal testing ground for their premium concept. The business model centers on creating a new category for discerning cannabis consumers who prioritize quality ingredients and sophisticated experiences. Hervé's products command retail prices that are, on average, two to three times higher than competing edibles, a testament to their premium positioning. Revenue is generated through the sale of their products in dispensaries and, in some markets like California, via direct-to-consumer online sales.
The company's initial product line featured handmade, gluten-free French macarons, each containing 10 milligrams of sativa hybrid premium THC distillate. These macarons, available in flavors like raspberry, chocolate, and salted caramel, quickly gained traction, outselling other premium edibles in the market. Following this success, Hervé expanded its portfolio with the 'Le Mirage' collection, which includes gluten-free and vegan hard candies. These candies are sugar-free, low-calorie, and designed for faster sublingual onset. A key feature of the Le Mirage line is its patented, child-resistant, and refillable dispensing system, which enhances discretion and convenience. The company has since expanded into the California market and has plans to launch effect-based CBD products nationally.
Keywords: cannabis edibles, luxury cannabis, French macarons, infused desserts, gourmet edibles, THC distillate, sublingual candy, premium cannabis products, Sébastien Centner, Frédéric Naggar, Nevada cannabis market, California cannabis market, Le Mirage, high-end edibles, cannabis infusion, patisserie, gluten-free edibles, vegan edibles, dispensary products, cannabis consumer goods