Heresy

Heresy, founded in 2016 by Dimitar Stanimiroff and Svilen Gospodinov, is a London-based company that has developed a workflow and analytics platform for sales teams.

Dimitar Stanimiroff, the CEO, brought his experience as the former MD Europe at Stack Overflow to Heresy. The founders' vision was to bring the principles of agile development to the sales process, aiming to make it as precise and predictable as engineering.

The company's platform is designed to help salespeople make data-driven decisions. It provides tools to manage deal flow, track progress against targets, and generate accurate forecasts. The core of the product is a workflow application that helps sales professionals manage their workload and collaborate more effectively with their team members. By using the platform, sales teams can improve their performance through better data and collaboration.

The business model is based on providing this platform as a service to its clients, which are primarily sales teams in various industries. Heresy has raised a total of $1.16 million over two funding rounds from six investors, with a valuation of $4.2 million.

Keywords: sales analytics, workflow platform, sales forecasting, deal flow management, sales collaboration, data-driven sales, agile sales, sales performance, B2B, SaaS