Henssler F

Henssler Food Concepts AG operates a premium food delivery and restaurant franchise concept centered around the brand of celebrity chef Steffen Henssler. The primary offerings are "GO by Steffen Henssler," which focuses on high-quality sushi and Japanese dishes for delivery and in-restaurant dining, and "BOX by Steffen Henssler," a service shipping meal kits nationwide in Germany.

The company's history is tied to Steffen Henssler, a German chef, author, and television personality who rose to prominence through various cooking shows like "Grill den Henssler". Henssler's culinary journey began with an apprenticeship as a cook. After winning the lottery, he attended the California Sushi Academy in Los Angeles, becoming the first German to graduate as a "Professional Sushi Chef" with top marks. He opened his first restaurant, "Henssler Henssler," with his father in Hamburg in 2001. This was followed by several other restaurant concepts, including "ONO by Steffen Henssler" (2009) and "Ahoi" (2017). The "GO by Steffen Henssler" brand was established in December 2018, starting with a restaurant and delivery service in Hamburg.

The business model for "GO by Steffen Henssler" is primarily based on a franchise system, which expanded to multiple cities across Germany. The brand targets customers seeking a luxury dining experience at home, offering premium sushi, sashimi, rolls, and other Japanese-inspired creations. However, in 2024, several of these franchise-operated restaurants filed for insolvency, indicating a strategic shift and challenges in its expansion model. The parent company, Henssler Food Concepts AG, functions as the franchisor, providing the brand concept and aiming to ensure quality standards across the locations.

Keywords: premium sushi delivery, Japanese cuisine, celebrity chef brand, restaurant franchise, meal kits, food delivery service, Steffen Henssler, GO by Steffen Henssler, BOX by Steffen Henssler, sushi restaurant, ghost kitchen, fine dining at home, culinary concepts, food and beverage, gastronomy, Hamburg gastronomy, gourmet meal boxes, Asian fusion