HelloPrenup

HelloPrenup provides a legal-tech platform designed to simplify and demystify the process of creating prenuptial agreements for engaged couples. The company was co-founded by Julia Rodgers, a family law attorney, and Sarabeth Jaffe, a software developer, who launched the business in March 2021. Rodgers's experience as a lawyer revealed the significant financial and emotional strain couples faced with the traditional, often costly and lengthy, prenup process. Jaffe encountered the same frustrations firsthand when she sought a prenup for her own marriage. Their combined expertise in family law and software engineering led to the creation of a collaborative online tool aimed at making prenups more accessible, affordable, and less intimidating.

The company operates on a direct-to-consumer model, targeting couples preparing for marriage who seek financial transparency and legal protection. Its core product is an online platform that guides couples through a series of questions to collaboratively generate a customized prenuptial agreement. This digital, self-guided process costs a flat fee of $599 per couple, a substantial reduction from the typical attorney-led process which can cost thousands. The platform is designed to be state-specific to ensure legal compliance. While HelloPrenup itself is not a law firm and does not provide legal advice, it facilitates access to legal counsel through optional add-on services. For additional fees, customers can purchase services such as online notarization, Q&A sessions with licensed attorneys, or have a lawyer review and sign off on their documents.

A significant milestone for HelloPrenup was its appearance on ABC's "Shark Tank," where the founders secured a $150,000 investment from Kevin O'Leary and guest shark Nirav Tolia in exchange for a 30% equity stake. This event dramatically increased the company's visibility and sales. Following the show, the company's valuation grew to a reported $22 million, with lifetime sales reaching $3 million by March 2024. The company has also formed strategic partnerships with entities like LegalZoom and the online notarization service Proof, further integrating its services into the broader legal and wedding markets. Keywords: online prenuptial agreement, legal tech, family law, financial planning for couples, collaborative prenup, DIY prenup, affordable prenup, digital legal documents, Shark Tank, marriage contract, Sarabeth Jaffe, Julia Rodgers, prenuptial software, financial transparency, asset protection, marriage planning, legal document automation, online legal services, pre-marriage finance, Notarize partnership