HelloNature
A Korean agri-product distributor that allows clients to order fresh fruits, vegetables, and dairy products from farmers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | $18.8m | Series C | |
| Total Funding | 000k | ||
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HelloNature operates as a specialized online marketplace for fresh and organic grocery delivery based in South Korea. Founded in 2012 by Jongho Choa, the company established a direct-to-consumer model connecting customers with local farm produce.
The business functions by sourcing products from a network of over 800 farms, ensuring produce is harvested only after a customer places an order. This approach targets consumers seeking fresh, locally sourced food. The service is particularly tailored for individuals and smaller households by offering portioned groceries. The company's revenue model is based on the direct sale of these goods through its online platform, with transactions structured to offer free delivery on orders above a certain value.
HelloNature's operational journey includes securing $3.5 million in total funding across three rounds, with investors such as Mirae Asset Venture, SBVA, and Fast Track Asia. A significant milestone in the company's history was its acquisition on June 5, 2018, by BGF Retail, the operator of the CU convenience store chain in South Korea, for an amount reported to be $28 million.
Keywords: organic grocery delivery, farm-to-table, fresh produce, South Korea food e-commerce, online grocery service, local farm produce, direct-to-consumer food, sustainable agriculture, food delivery startup, Jongho Choa, BGF Retail, Mirae Asset Venture, agritech, fresh food marketplace, online farmers market