Hello Gravel

Hello Gravel operates as a specialized e-commerce platform in the building products sector, aiming to modernize the procurement of construction aggregates. Founded in 2023 by Daniel Crowley and headquartered in New Orleans, Louisiana, the company was born out of frustration with the traditionally cumbersome process of sourcing materials like gravel, sand, and topsoil. Crowley's extensive background in the industry, running businesses like Crowley Hauling and Crowley Holdings which supplied aggregates for over 300 government projects, provided the foundational expertise and network necessary for this venture. This experience revealed the logistical challenges faced on large-scale projects, inspiring a solution to simplify the process for a broader market.

The company's business model is centered on a direct-to-consumer and B2B marketplace that serves a diverse clientele, including DIY homeowners, landscapers, contractors, and municipalities across all 50 states. Hello Gravel acts as a national supplier, leveraging a vast, pre-existing network of quarries and haulers to fulfill orders ranging from a minimum of three tons to thousands. Revenue is generated by adding a markup to the negotiated rates it secures with its network of suppliers, offering customers a streamlined, hassle-free purchasing experience in exchange. While this may not always be the cheapest option, the value proposition lies in the convenience of its end-to-end managed service. The company does not own its own fleet of dump trucks, instead utilizing its network of contracted trucking companies for delivery.

The platform's core service is an online marketplace where users can get quotes, calculate the required quantity of materials for a project using an on-site calculator, and place orders directly. It offers a wide variety of products, including different sizes of crushed stone, driveway gravel, topsoil, sand, and mulch. In February 2025, Hello Gravel secured $1.5 million in a seed funding round from investors including Benson Capital Partners, New Orleans Startup Fund, and Tulane Ventures to fuel its nationwide expansion.

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