HEIMLADEN

HEIMLADEN GmbH operates as a full-service partner for scalable electric vehicle charging infrastructure, specifically targeting the real estate industry. Founded in November 2020 by Max Wojtynia (CEO), Niklas Slatin (COO), Christian Arians (CTO), and Philip Haverkamp (Advisor), the Würzburg-based company aims to simplify and accelerate the transition to sustainable mobility. Wojtynia started the company after five years at the technology consultancy P3, where he identified a market gap in making home charging as simple as possible.

The company's business model is centered on providing comprehensive charging solutions for residential and office properties. HEIMLADEN handles the entire process, from planning and installation of the core electrical infrastructure to the operation and maintenance of the charging points. This approach is designed to relieve property owners of the complexities associated with deploying and managing EV charging systems. For property partners, this involves an initial investment in the electrical connection and pre-wiring of parking spaces, which prepares the property for future demand and allows for scalable expansion.

Revenue is primarily generated through a 'Wallbox-Abo' (wallbox subscription) model for end-users, such as tenants or employees. This subscription provides users with a dedicated wallbox, ongoing service, maintenance, and billing for the green electricity consumed, all for a monthly fee. This model eliminates the need for users to purchase the hardware outright, offering flexibility and reducing financial risk. The company has established significant partnerships, including becoming a preferred partner for HIH Real Estate to electrify up to 25,000 parking spaces. HEIMLADEN has successfully closed multiple funding rounds, including a seed round in March 2022 and a seven-figure growth financing round in June 2024, attracting angel investors with expertise in charging infrastructure and real estate.

Keywords: EV charging infrastructure, real estate charging solutions, Wallbox subscription, electric vehicle charging, property technology, full-service charging partner, scalable charging, commercial property EV charging, residential EV charging, sustainable mobility, green electricity, load management, turnkey charging solutions, e-mobility services, asset manager charging, property developer EV solutions, charging-as-a-service, tenant charging, office charging stations, parking electrification