Hecom

Established in 2009, Hecom (Beijing) Technology Co., Ltd. operates as a cloud-based data intelligence service provider, primarily recognized under its brand name "Red Circle" (Hongquan). The company has carved out a niche by offering specialized data intelligence solutions built upon its proprietary PaaS platform and SaaS products. From its inception, Hecom has focused on organic growth driven by in-house research and development. A significant milestone was achieved in 2011 when the firm secured both a national high-tech enterprise status and a "dual-soft" certification. By 2014, it had rolled out industry-specific versions of its core marketing product, and in 2021, it was named a "Little Giant" enterprise by Beijing authorities, a designation for specialized and sophisticated companies.

Hecom's business model centers on providing SaaS-based mobile sales management cloud services. The company generates revenue by offering these solutions to enterprise clients, aiming to enhance their operational efficiency and decision-making through digitalization. The target market consists of businesses within the construction engineering, equipment manufacturing, and fast-moving consumer goods (FMCG) sectors. Its clientele includes enterprises seeking to digitize and streamline complex processes related to project management and customer relations.

The company's product suite is designed to address specific industry verticals. The core offerings include the Red Circle CRM system, which manages the entire sales lifecycle from lead conversion to payment collection, and a specialized Engineering Project Management system. These services provide functionalities for managing sales plans, customer data, financial statements, and negotiation assistance. The platform is built to handle complex business requirements and improve collaboration among sales teams. By focusing on industries like agriculture, medicine, fashion, and construction, Hecom enables its clients to improve the precision of their marketing and the overall efficiency of their sales operations. The company has received backing from venture capital firms such as Hongshan Capital Group and Kinzon Capital.

Keywords: Hecom, Red Circle, Hongquan, SaaS, PaaS, CRM, data intelligence, cloud services, mobile sales management, enterprise software, business productivity, construction technology, manufacturing tech, FMCG solutions, project management software, B2B software, Beijing, digital transformation, sales efficiency, enterprise solutions