HeCheng Dongman

Guangzhou HeCheng Dongman Technology Co., Ltd., founded in 2004, is a company focused on the creation and commercialization of intellectual property (IP), most notably through its popular animation brand, Zhang Xiaohe (张小盒). The company was co-founded by Chen Geli (陈格雷), who serves as CEO, and Chen Dongsen, the creator of the Zhang Xiaohe character. Chen Geli, a journalism graduate from Jinan University, had a successful career in advertising, winning multiple Effie Awards before venturing into the animation industry. This marketing background was instrumental in the viral spread of their flagship IP.

The company's primary IP, Zhang Xiaohe, was created in 2006 and depicts the life of a typical office worker, resonating with a large audience through its humorous and relatable portrayal of workplace culture. The character quickly gained popularity online, spreading across major web portals and social networks in China. HeCheng Dongman's business model revolves around IP development and management. This includes creating original content like comics and animations and then monetizing this IP through various channels. A significant part of their revenue comes from licensing and brand collaborations, partnering with companies like Coca-Cola and Hong Kong MTR, and developing a wide range of derivative products. These products, including travel cases and digital accessories, are sold through a network of over 4,800 retail outlets. The company also develops other animation brands such as Keyboard Man BABYKES, SomBird, and Monster Kar.

Keywords: intellectual property management, animation brand, character licensing, IP commercialization, derivative products, content creation, brand collaboration, Chinese animation, digital content, merchandise, Zhang Xiaohe, Chen Geli, cartoon IP, IP monetization, pop culture, entertainment industry, content licensing, digital media, consumer products, character design