Heave
On-demand platform for comparing and booking construction equipment.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $7.0m | Series A | |
| Total Funding | 000k | ||
Heave operates a digital marketplace that connects heavy equipment fleet owners with on-demand, independent diesel mechanics for service and repairs. The company was founded in 2020 by Alex Kraft, who previously served as the Chief Operating Officer for a large heavy equipment dealership in Tampa. This experience provided Kraft with firsthand knowledge of the inefficiencies and customer frustrations within the traditional dealer service model, inspiring the creation of Heave to innovate in a conventional industry.
The platform functions as a two-sided network, addressing the needs of both equipment owners and technicians. For customers, Heave provides a mobile and web application to quickly book service for heavy machinery, mitigating costly downtime. The service is targeted at large contractors in sectors like utilities, heavy civil construction, and site preparation, as well as national rental companies and some dealerships. The process involves the customer setting a location, selecting their equipment, and describing the issue to then choose from available technicians based on their profiles. The app facilitates direct communication and real-time job status updates between the customer and the mechanic.
Heave's business model does not involve subscription fees. Revenue is generated through a 22% service markup that is built into the technician's rate, which is presented upfront to the customer during booking. After a job is completed, Heave handles the invoicing with net 30-day payment terms, acting as the sole vendor for the customer regardless of how many different technicians are used. The company vets all technicians, requiring background checks and proof of insurance to ensure quality and reliability. While its core markets include Florida, Texas, Tennessee, Georgia, and North Carolina, Heave has a network of technicians across 36 states.
Keywords: heavy equipment repair, on-demand mechanics, diesel technicians, construction equipment service, field service management, heavy machinery maintenance, mobile mechanic app, equipment downtime, construction technology, independent contractors, fleet maintenance, heavy civil construction, equipment rental service, preventive maintenance, Caterpillar service, John Deere repair, Komatsu maintenance, utility contractors, site preparation