Heard is a financial management platform designed specifically for therapists in private practice. The startup operates in the financial technology (fintech) market, providing a suite of tools and services that simplify the financial aspects of running a therapy practice. Heard's offerings include bookkeeping, tax preparation and filing, S Corp election, budgeting, tracking, banking, and checking. Some of these services are provided through preferred partners.

Heard's primary clients are therapists who are either starting to see clients or have been in private practice for years. The platform is designed to save therapists time and money by streamlining financial record-keeping, which in turn allows therapists to see more clients and generate more income.

Heard's business model is based on providing financial services to therapists. The company generates revenue by charging for its services, which include various financial management tools and expert advice.

Heard also provides guidance on business entity formation and retirement planning through a SEP IRA, which is a type of retirement plan for self-employed individuals and small business owners.

In terms of tax structure, Heard provides information and support for therapists operating as Sole Proprietorships, Single Member LLCs, and S Corporations. The platform helps therapists understand their tax obligations and provides the necessary tools for tax preparation and filing.

Keywords: Financial Management, Therapists, Private Practice, Fintech, Bookkeeping, Tax Preparation, S Corp Election, Business Entity Formation, SEP IRA, Sole Proprietorship.