Healthy world

HW Wellness Solutions Pvt Ltd, operating under the name Healthy World, was established in May 2011 by co-founders Puru Gupta and Sreejith Moolayil. Initially, the company functioned as an online aggregator and distributor for various healthy food brands through its portal, HealthyWorld.in, aiming to build a distribution channel and raise awareness for nutritious food options. Gupta, with a background in marketing at Procter & Gamble, and Moolayil, with experience in HR at Cognizant, combined their expertise to address the preventative healthcare market. The founders, who are also brothers-in-law, were driven by a shared ambition to build a brand focused on consumer health.

Observing that they were acquiring customers for other brands rather than their own, the founders pivoted their business model. This strategic shift led to the creation of their own private-label brand, True Elements, around 2013-2015, to foster direct customer loyalty and clearly define what constitutes clean and honest food. True Elements operates as a digital-first, clean-label brand specializing in healthy breakfast and snack foods. The business generates revenue through the sale of its True Elements product line, which includes items such as oats, muesli, granola, flakes, and various healthy snacks like roasted seeds and seed mixes. The products are positioned to serve consumers at key consumption times throughout the day: breakfast, mid-morning, and evening snacks.

A significant milestone occurred in May 2022 when FMCG major Marico Limited acquired a 54% majority stake in HW Wellness Solutions, providing a strategic partnership to accelerate growth and expand market reach. Despite the acquisition, the founding team continues to lead the brand's operations independently. The company has a manufacturing unit in Pune and distributes its products through a robust omnichannel network, which includes over 90 online platforms and more than 12,000 retail outlets, with plans for further offline expansion. The brand emphasizes transparency and product quality, being certified as both 'Clean Label' and '100% wholegrain' by U.S.-based organizations.

Keywords: HW Wellness Solutions, True Elements, Puru Gupta, Sreejith Moolayil, functional foods, healthy snacks, breakfast foods, clean label, D2C food brand, FMCG, whole grains, Marico acquisition, online food retail, health food, food and beverage, India, Pune, plant-based food, ready-to-eat, nutrition