HealthPrize Technologies

HealthPrize Technologies, founded in 2009, operates a digital health platform aimed at improving medication adherence for patients with chronic conditions. The company was established by Tom Kottler, who served as CEO, and Dr. Katrina Firlik, a neurosurgeon who acted as Chief Medical Officer. Kottler's background includes leadership roles at high-growth healthcare organizations, which provided him with the experience to guide the company's expansion. Firlik's medical expertise informed the platform's clinical and psychological approach.

The firm's business model is centered on a Software-as-a-Service (SaaS), HIPAA-compliant platform licensed to pharmaceutical companies. These clients, which include several top-20 pharmaceutical manufacturers, sponsor customized programs for their patients to improve adherence to specific drug regimens for conditions like diabetes, COPD, and HIV. Revenue is generated through upfront customization and implementation fees, as well as annual licensing costs. The company has also established strategic collaborations with major players in the healthcare ecosystem, including West Pharmaceutical Services and Walgreens, to broaden its reach.

The HealthPrize platform is designed to engage and educate patients through a combination of gamification, behavioral economics, and rewards. Patients interact with a web-based and mobile application, earning points by logging medication intake, answering quizzes, and reading educational content about their condition. These points can be redeemed for rewards such as gift cards or charitable donations. This approach is designed to foster habit formation rather than simply reminding users, with the platform consistently delivering high levels of patient engagement. By integrating with drug delivery systems, such as through QR codes on injectors, the platform can also track medication use more accurately than patient self-reporting alone, providing valuable real-time data to its pharmaceutical clients.

Keywords: medication adherence, patient engagement, digital health, gamification in healthcare, behavioral economics, SaaS, pharmaceutical technology, chronic disease management, patient support programs, loyalty marketing, connected health, West Pharmaceutical Services, injectable drug delivery, medication compliance, patient education, health rewards, digital therapeutics, Tom Kottler, Katrina Firlik, Mansa Capital