HealthCrowd

HealthCrowd operates as a communications platform-as-a-service (CPaaS) firm, providing an end-to-end solution for healthcare organizations to manage patient and member engagement. Founded in 2011 by Neng Bing Doh and Clive Wu, the San Mateo-based company was established to address inefficiencies in healthcare communication. Doh, the CEO, brought experience from roles at Tribal Fusion and Netblue, armed with a Computer Science degree from the University of Wisconsin-Madison and an MBA from Cornell University. Wu, the CTO/COO, contributed expertise in data analytics from his studies at Stanford and Wharton. The company's core offering is a technology platform that enables healthcare payers and providers to unify, automate, and analyze their multimodal communications, including text, voice, and email, to drive healthy actions and manage compliance.

The business primarily serves the healthcare payer market, including a significant focus on Medicaid and managed care organizations. At one point, HealthCrowd's client base included four out of the five largest managed care organizations in the United States, with a reach extending across more than 33 states. The platform is designed to improve member-centric engagement at scale, turning communication from a simple operational task into a strategic tool for achieving clinical and financial outcomes. Its system utilizes machine learning, predictive analytics, and natural language processing, which allows the platform to become more intelligent with each interaction, thereby improving the ability to target communications effectively and enhance the consumer experience. The company’s disruptive business model focuses on paying for value and outcomes rather than per communication.

Over its history, HealthCrowd secured approximately $4.12 million in funding over four rounds, with its final seed round in November 2015 raising $2.1 million. Key investors included TVC Capital, Startup Capital Ventures, and Berkeley Angel Network. The firm showed consistent product-market fit within the complex healthcare ecosystem, which culminated in its acquisition by mPulse Mobile on January 10, 2022. The acquisition was part of mPulse Mobile's strategy to enhance its conversational AI and digital engagement solutions, combining its capabilities with HealthCrowd's expertise in reaching and engaging diverse patient populations, particularly within government programs.

Keywords: patient engagement platform, healthcare communications, member engagement, managed care, CPaaS, healthcare compliance, value-based care, multimodal communication, health actions, Neng Bing Doh, Clive Wu, mPulse Mobile, Medicaid communication, patient outreach, healthcare analytics, health system literacy, clinical outcomes, financial outcomes, digital health engagement, risk management